The "Luxury Redefined" campaign by Jimmy Choo strategically positions the brand within a more accessible realm by seamlessly merging streetwear-inspired aesthetics with the opulence of studio photography. Designed to evoke a sense of versatility, the campaign elevates the Jimmy Choo Agathe 85 Boots to the status of a timeless wardrobe essential.

​

This collaborative endeavor involved the collective expertise of two accomplished art directors and a skilled photographer. As one of the art directors spearheading the campaign, my responsibilities extended beyond design oversight to encompass substantial influence during the photoshoot phase. Guiding both model and photographer, I ensured the attainment of impeccably crafted visuals aligned with the campaign's vision.

​

Diverging from Jimmy Choo's customary aesthetic, the art direction of this campaign represents a departure towards a more contemporary style. By seamlessly blending elements of high fashion with trend-driven sensibilities, our aim was to captivate a younger demographic audience in search of their next iconic wardrobe staple.