Scrub Daddy
THE COOL PARENTS
The Ultimate Cool Parents campaign aims to position Scrub Daddy as more than just a cleaning product, but a supportive companion for college-aged Gen Z, offering practical solutions with a humorous twist. Through a mix of social engagement, interactive installations, a hotline for life advice, and a memorable Spring Break Experience, Scrub Daddy & Mommy will demonstrate how cleaning can be cool and empowering, while simplifying the journey of adulting for the college crowd.
EVENT DESIGN
The Scrub Daddy Spring Break Experience is the ultimate destination for Gen Z looking for a unique and exciting way to celebrate. This vibrant event blends the fun of a classic spring break with Scrub Daddy-themed activities that give attendees an immersive brand experience. It's not just a party – it's a chance to dive into the Scrub Daddy world. Featuring a bar, pool, games, and the headline event—the Ultimate Scrub Daddy Showdown—guests can compete in creative life-hack and cleaning-hack challenges. Each station, scattered around the foam party and pool area, offers trivia and fun challenges. Contestants battle for the chance to win an all-expenses-paid vacation and a lifetime supply of Scrub Daddy products.
OOH
SOCIAL
MERCH
BEGINNER'S KITS
The Scrub Daddy Beginner’s Kit is a playful, Gen Z-inspired twist on the classic fanny pack. It's stocked with essential Scrub Daddy and Scrub Mommy products, perfect for beginners or anyone looking to level up their cleaning game with ease and style.