FIND YOUR PEPSI PERSON
Pepsi X Bumble
A holiday campaign and collaboration between Pepsi and Bumble as they bring an end to dull, uninteresting, and uninspired interactions by connecting individuals through shared quirks and interests.
WEB/APP WALKTHROUGH
PACKAGE DESIGN
Through various holiday-related touch points, Pepsi and Bumble are working to help users form strong connections that will withstand the cuffing season.Embracing its unique identity, Pepsi has often been seen as the unconventional alternative to Coke's dominance. Rather than shying away from this perception, we've chosen to embrace it wholeheartedly. Our aim is to position Pepsi as the beverage of choice for those who revel in their quirks, march to the beat of their own drum, and celebrate their individuality with gusto.
OOH
Pepsi has long championed the importance of fostering connections among people. What better way to facilitate meaningful interactions than through collaboration with one of the leading dating apps? This holiday season, Pepsi and Bumble are teaming up to unite individuals based on their unique quirks and interests. Introducing the Pepsi Channel on the Bumble app, where users can engage in lively discussions by answering fun questions that highlight what makes them truly unique. Discover like-minded individuals who share your passions and enthusiasms, forging connections that go beyond the ordinary.But that's not all—the Pepsi Channel also serves as a gateway to exciting and niche events happening in your area, offering you exclusive access to tickets and the chance to be among the first to secure your spot. Plus, it keeps you informed if any of your matches share your enthusiasm for these events or are planning to attend.
SOCIAL
HOW WOULD I GET ACCESS TO THE PEPSI CHANNEL?
Well you didn't think we'd make it that easy... did you? Accessing the Pepsi Channel is a bit of an adventure. To unlock it, you'll need to snag yourself a Bumble x Pepsi bottle and enjoy every last drop to reveal a special code. Once you've got that code in hand, head over to the Pepsi website and enter it to gain instant entry to the exclusive Bumble x Pepsi Channel.
But wait, there's more! With each code, you'll be able to spin a wheel to win exciting Bumble/Pepsi prizes, including cool merch, a premium Bumble subscription, and of course, more refreshing Pepsi to keep the good times rolling. So, get ready to sip, reveal, and connect in style with Bumble and Pepsi!
THE TEAM:
Carson Page- Brand Strategy
Eliza García Brunell- Creative Strategy
Mia Turicchi- Copywriting
Tori Wilkins- Digital Strategy